10 Types of Lead Magnets That PERFECTLY Work - AdMarketing Titan
Today's competition is very high.
The old line "Subscribe to my newsletter" doesn't make much progress in today's day and age. Unless you are a famous person with a wonderful track record.
So, the best way to gather attention towards your brand is to have an incentive for the customers to give their contact information to you in exchange for the incentive.
But, there is much more to creating the incentive for the audience.
In this article, we are going to learn about lead magnets and the top 10 types of lead magnets that might get you more conversions (from unknown people to leads) and help bring in more revenue.
But first,
What is a lead magnet?
A lead magnet is a valuable piece of content or service offered for free with the specific purpose of attracting potential customers. It entices website visitors with something they find useful or informative, in exchange for their contact information, typically an email address.
This can typically include ebooks, whitepapers, infographics, excel sheets, and many more.
What makes a GOOD lead magnet?
A GOOD lead magnet requires a couple of tests, not forgetting the research process prior. Almost no one does get the lead magnet at the first chance without research.
A good lead magnet must be:
- precise and exactly what the audience needs
- short
- can be implemented to get a win easily - actionable
- can at least cater to the larger audience(not very niched down)
- clear instructions
- shareable
Ebooks
They might be old-fashioned nowadays but
they still hold a strong place in getting contact numbers.
But, the format of ebooks has changed.
Earlier, people would have given their
contact details for ebooks that were long and detailed. Those were considered
valuable and would help the reader improve their life.
But now, the times have changed.
People opt for a small, but value-packed
ebook that solves one SPECIFIC problem of the customer.
Why?
People have realized that it’s hard to read
long forms of text for longer periods and expect the solution to a problem
that would take months.
In fact, a study done by Cross River Therapy, Americans are reading at a lower rate every year.
Therefore for a successful and meaningful
ebook lead magnet strategy, go for short and catch a problem that can be solved
with one sitting or a very short period.
This will be very valuable for the end
consumer.
Webinars
According to a 2020 study by GetResponse,
it shows that video content was one with the highest conversion rate which
means, people opted to give their email address in exchange for the information
in a video form.
Courtesy: GetResponse
Webinars can also be an excellent way to
get more qualified leads if you have a business because the people who have
chosen to sit through long-form content like webinars are more likely to be
interested in your business and are more qualified to be your customers.
Webinars can be commonly in two forms:
- On-Demand: This is the more common type where people opt to view an already-recorded webinar about a particular topic. These can be excellent webinars if the topics stay relevant as they can be used as lead magnets in months, even years to come.
- Live: These are the webinars that are conducted live. So, the dates have to be chosen prior(like weekly/monthly/quarterly) to running that lead magnet campaign.
Whitepaper
According to Search Engine Journal,
whitepapers are, “an in-depth thought leadership piece that shares unique data,
perspective, or advice with your audience.”
These are the downloadable reports on
surveys that you have converted and drawn a conclusion that might be
interesting to your audience.
Courtesy: mdm
Whitepapers are especially important in a
business-to-business space but you can A/B test for your niche if you get
higher conversions.
Whitepapers can often place you as a
credible source for information in the industry as people can draw conclusions
from the report and link to your source.
Free Trials
If you are an in-house content marketer you can definitely try giving out free trials of your paid solutions.
This would attract both types of audience
- Those who want to switch from your competitors.
- Those who are thinking of buying the first software.
With free trials, people have a low risk of
committing to your software and can convert well. And once you have got their
email address, you can repeatedly send them offers and discounts to push them
towards buying your solution.
Checklists
Checklists can be a great way to collect
emails or other contact information if the ultimate solution can easily shorten
or make it easy for the end user to start working without thinking about
something missing out.
If some of your blog posts consist of
information that requires instruction, they can be converted easily into a
checklist to be used as a lead magnet.
For example, "10 Steps to Take Before
Starting a Webinar" or "3 Steps to Take After You Have Finished Your
Interview".
Make sure you offer the checklist in a
printable format and in bullet points so that people can strike off the steps
that they have completed.
Also, no need to put in long explanations
about the process and keep it short and simple.
Discounts
Everyone likes to save money.
Discounts are especially common among
e-commerce platforms but can also work for blog websites.
If you can reach out to the company to
negotiate an attractive deal for your customers, it would be a win-win situation
for both parties.
As a lead magnet, discounts can only be
redeemed if they give their contact information in exchange for a specific
code that they can use at the checkout process for a percentage off.
But it’s important to make sure that the
company’s niche is related to your niche for better conversions.
Excel Sheet Template
You can give out simple calculators like
‘budget calculator’ or ‘mortgage calculator’ as a lead magnet for the people,
where people can just pop in their numbers and get their calculations.
However, the thing to keep in mind is that these are highly replicated able to make sure to add your unique spin in your Excel sheets templates.
To get more marketing tips and articles like these, get into the list.
Swipe files
Swipe files can be an attractive way, especially for visitors who are beginners in the process of learning something
and would surely agree to give their information for the swipe files.
Swipe files are a collection of examples,
especially prevalent in the advertising and writing industry. These files are a
source of inspiration for copywriters as well as poster makers.
These are rather collected on their own by
various people and whenever they need to find inspiration for their work, they
always refer to the swipe files.
You can create a swipe file related to your
industry and give it away for free in exchange for the information of the
receiver.
Cheat sheets
Cheat sheets can be any kind of document
that would help someone reach the destination quicker just by tweaking a couple
of them.
Cheat sheets are especially loved by the
coding community and people who deal with complex processes. This often gets shared the most because
people are always looking for shortcuts while working.
Templates
If you have ever used Canva you must have
used its huge collection of ready-made templates to create posts and other documents.
Templates give a head-start to the users
and the ability to customize the designs to fit their needs, instead of
starting every time from scratch.
Templates are so famous to its
community of people that even Etsy sellers make money selling templates for
calendars and social media posts.
Templates can be a wonderful opportunity for
brand exposure and get more attention to your website.
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