AdMarketing Titan

Optimizing a website is not only limited to texts and multimedia. In fact, only for Google, there are more than 200 ranking factors, according to Backlinko . That means, for the website owner or organization, tweaking and optimizing every part of the process is important to gain the trust of the search engines. In this post, we will talk about holistic SEO, why it’s important, and how to implement it. What is Holistic SEO? Holistic SEO refers to a strategy that considers all aspects of a website’s performance, including on-page optimization, off-page factors, technical SEO, content quality, user experience, and overall brand presence. It prioritizes the needs and behaviors of users, aiming to create valuable, relevant, and engaging content that helps in achieving long-term search engine rankings and user engagement. Why is Holistic SEO Important? The ultimate goal of the search engine is to provide the best possible answer to the end user. That means search engines need...

For more than a decade ago, the SEO landscape for ranking and optimizing was quite different. People would get away with ranking for keywords just by using black hat tactics such as buying links and comment spam. Moreover, they used to get ranked on the SERPS as the algorithm wasn’t baked in and had many holes that would be misused for increasing traffic and revenue. But with the launch of the Google Hummingbird, Panda, and more updates to follow, the landscape had started to change. Now, publishers have started to realize creating quality and helpful content that would rank the content on the internet. It’s important to have an effective strategy to rank in Google and other search engines because there is competition in almost every niche that can be thought of. It’s important to find out the phrases, questions, and topics that the consumers related to the industry are searching for and answering the query completely to at least have some chance to rank on the first page of the se...

Cracking the code of hashtags is one of the most frequently discussed topics by content creators. Which hashtags to use? Which hashtags are relevant? What are even hashtags? Some accounts are seen using 15+ hashtags while some of the accounts are using 3-4 hashtags. Both get similar reach and engagement. Why is that? This post breaks down the basics of hashtags, why they are beneficial, and ways to find relevant hashtags. What is a hashtag? Hashtags are those words preceded by the symbol ‘#’ used in social media platforms which helps categorize the content into different topics and helps in discovering content both while using the search or now even in suggestions. Hashtags also facilitate engagement and community building by connecting users who share common interests, trends, events, or discussions. They play a crucial role in social media marketing strategies, helping businesses and individuals increase their visibility, reach a targeted audience, and enhance engagement wi...

Especially for PPC KPIs, it's important to track where the money is going and ensure that every penny counts for the campaign.   PPC (Pay-Per-Click) is an advertising method where advertisers pay a fee only when one of their ads is clicked.   Now, there is so much data available at our fingertips for optimizing the campaign but tracking the right PPC metrics is important for boosting the ad performance and getting the best results with the same budget.    Following the right KPIs helps in making smarter decisions, improving ad performance, and getting the most out of your budget.   In this article, we are going through 11 important KPIs that are worth tracking during a digital ad campaign.   Conversion Rate % Conversion Rate measures the percentage of users who complete the desired action after interacting with the ad. This action might vary from making a purchase to signing up for the newsletter or filling out a contact form.   For PPC, the conv...