On January 4, 2024, Google Chrome started a new feature called Tracking Protection that will restrict third-party cookies by default in the browser. This is huge news, especially since third-party cookies have been a fundamental part of advertising for nearly 3 decades. Now, with Privacy Sandbox, Google has decided to phase out third-party cookies. Fun fact, Apple Safari started to reduce third-party cookie capabilities before Chrome. What is First, Second, and Third-Party Data? What is First-Party Data? First-party data is the data collected by businesses from their customers and audiences. It included data like demographics (age, income, location), Social Media Engagement ( likes, shares, comments), website and app behavior, and so on. What is Third Party Data? Third-party data is information that is not gathered directly from the company but instead taken from third-party data sources. Then businesses use the data to ...
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